The iconic minimal factory project has been selected for the publication in the ADI Design Index 2024.
“The iconic minimal factory project” is a creative concept born from the synergy between Arbi Arredobagno, the design studio Meneghello Paolelli Associati and the set designer Giuseppe Mangia, presented at the 2023 edition of Cersaie. The innovative installation project, conceived to celebrate the company’s productive soul, is competing for the next edition of the Compasso d’Oro.
Values such as passion, innovation and dedication to quality are represented through the iconographic image of the factory: the place where everything takes shape. The innovative approach of the project, characterized by the principles of minimal pop, stands out for the use of bright and contrasting colors – yellow, petrol and fuchsia – which clearly delineate the exterior and interior, “container” and “content”.